CRM and Recruitment Coordinator (Graduate School of Education)

Reporting to the Sr. Director of Recruitment and Communications, the CRM and Recruitment Coordinator is responsible for the strategic development and implementation of initiatives that facilitate recruitment and ensure consistent enrollment. In particular, the Coordinator will collaborate closely with the systems team to enhance the function of our Customer Relationship Management software (CRM), Microsoft Dynamics, streamline lead-generation and management processes, launch strong marketing campaigns, and monitor the efficiency and effectiveness of these initiatives. The position also works with prospective students to provide information about our programs and services and to convert leads to enrolled students.

Responsibilities include but are not limited to:

• CRM Management (Microsoft Dynamics 365/Anthology).
• Develop strategic communications and workflows to engage leads and quickly connect them with recruiters.
• Write, design, and launch timely communication journeys for groups of leads at particular points in the recruitment cycle.
• Monitor the effectiveness of communication campaigns in the system and make adjustments accordingly.
• Monitor effective conversion of leads by recruiter.
• Generate and analyze reports about primary recruiter lead conversions.
• Generate and analyze reports about ROI on paid Google and social campaigns.
• Attend weekly Town Hall professional development meetings from the Systems team.
• Seek out, register for, and attend recruitment events, such as graduate fairs.
• Assist Sr. Director of Recruitment and Communications in organizing and facilitating new student orientation.
• Maintain detailed knowledge about GSE program offerings, certification pathways, and financial aid options.
• Collaborate with other GSE and Touro departments, as necessary, to advocate for prospective students.
• Keep current on latest information from the New York State Department of Education that affects currently enrolled and graduating candidates.
• Uphold the mission and values of Touro University and the Graduate School of Education.
• Fulfill other duties as assigned.

Education/Experience

• Bachelor’s Degree required, Master’s strongly preferred.
• Experience with educator certification in higher education (preferred).

Knowledge/Skills/Abilities

• Ability to work collaboratively and collegially in a fast-paced environment.
• Substantial experience with student services in higher education and relevant data systems (e.g., Microsoft Dynamics, DegreeWorks, Handshake).
• Experience with a variety of operating systems (OSX, Windows, mobile) and web-conferencing tools, such as Zoom and Skype.
• Knowledge of Microsoft Office Suite, Adobe Suite, and cloud computing (e.g. Box).
• Work independently and collaborate with and across departments.
• Learn quickly about new policies and process information.
• Multitask and work in a fast-paced environment.
• Reliable, dependable and detail-oriented, with strong organizational and problem-solving.
• Excellent oral, written, and visual communication skills.
• Outstanding self-directed research skills.
• Ability to produce high quality reports with quantitative and qualitative data.

Travel

• As needed, to Touro Graduate School of Education sites in the New York metropolitan area and local/regional recruitment events.