Social Media Manager

As the Social Media Manager, you will develop, coordinate, and/or assist a variety of creative, administrative, and marketing efforts. You will work under the supervision of the Director of Marketing and collaborate with various departments to produce content across multiple platforms, aimed at attracting prospective students, engaging current students, building brand identity, and fostering a strong sense of community. Your key responsibilities will include creating photo and video content weekly on campus, interviewing students, alumni, faculty, and staff, attending on-campus events and engaging with attendees, and content writing for social media, web, and email. You'll develop and maintain relationships with students, alumni, faculty, and staff, working closely with them to gather content ideas, testimonials, and visual assets that align with strategic goals, as well as play a central role in disseminating this content to our key audiences.This position will be ideal for you if you love connecting with people, keeping your finger on the pulse of what's happening in your community, telling stories, and doing a little bit of everything to help your team succeed. Strong organization and project management abilities are essential, as you'll be juggling multiple tasks and deadlines simultaneously.

This is a hybrid position, three days a week on campus and two days remote. Touro's state of the art Times Square campus will be your home base, and you'll occasionally travel to our other campuses throughout NYC to create content and attend events as needed.

• Create high-quality written, visual, and multimedia content that features the Touro community for our social media, website, and marketing materials
• Create photo and video content on campus using a cell phone for social media.
• Develop and maintain relationships with students, alumni, faculty, staff, and admissions personnel.
• Keep your finger on the pulse of what's happening at NYSCAS and share thoughtful, engaging updates weekly.
• Craft narratives highlighting student experience, goals, and achievements, campus events, faculty research, and other noteworthy stories within the institution.
• Work closely with faculty, staff, and students to gather content ideas, testimonials, and visual assets that align with strategic goals.
• Interview students, alumni, faculty, and staff.
• Attend on-campus events and engage with attendees.
• Manage our social media platforms, which includes creating content calendars, engaging with students and prospective students, and enhancing Touro's online presence.
• Responding to all comments, messages, and inquiries, directing leads to the appropriate person.
• Ensure all content adheres to the institution's brand guidelines and tone of voice, maintaining a consistent and professional image across all platforms.
• Content writing, including emails, social posts, and short articles for web.
• Liaison with Touro communications and admissions departments.
• Collaborate on a wide variety of marketing efforts

Education/Experience

• Baccalaureate degree or equivalent experience in a relevant field.
• Solid understanding of Instagram, Facebook, X, Linkedin, and TikTok required.
• Experience in social media management strongly preferred
• Experience in professional content creation strongly preferred.
• Some experience in marketing preferred.
• Some experience with visual media (photography, videography, design, editing, etc.) preferred.

Knowledge/Skills/Abilities

• Strong understanding of Instagram, Facebook, X, Linkedin, and TikTok.
• Proficiency in multimedia content creation tools (Adobe Creative Suite, Canva, etc.)
• Capture well-lit, well-composed images and videos using a cell phone.
• Organize, conduct, and edit engaging interviews for social media.
• Ability to manage multiple content projects simultaneously without sacrificing quality or deadlines.
• Writing and editing skills.
• Able to make others feel engaged, respected, and comfortable.
• Ability to communicate clearly with a diverse group of individuals.
• Work well both in a team and independently.
• Work well under pressure and deadlines.
• Exceptional organizational and time-management skills.
• Take direction well and remain open to new ideas.
• Adaptable and able to prioritize tasks effectively.
• Strong project management abilities.

Travel

• As needed