Social Media Manager

As the Social Media Manager, you will lead NYSCAS' organic social media presence across multiple platforms to strengthen the institution's brand, support recruitment and retention, promote academic programs, highlight students, alumni, faculty and staff, and foster community engagement.

The heart of this role is connecting with members of our community and creating video content that showcases their stories, experiences, testimonials, and accomplishments. You'll immerse yourself in campus life to identify content opportunities and create digital assets. You'll also manage a content calendar and nurture our online community through comments and direct messages.

You'll work independently without the support of a dedicated social media team, taking initiative to proactively engage with the community and identify content opportunities. The ideal candidate will be able to hit the ground running with minimal guidance. As a commuter college, NYSCAS has limited traditional campus life, and many of our students balance work, family, and other responsibilities. Success in this role requires persistence and an empathetic, inviting presence.

NYSCAS has been described as a “school of dreams.” We are privileged to serve students from all walks of life. The ideal candidate will respect the full range of experiences within the NYSCAS community and be able to share these stories with genuine interest and care.

Our Times Square campus will be your primary location. Travel to our campuses in Brooklyn, Queens, and Harlem will be required as needed to create content (on average, once per month per location). Additional travel to NYSCAS-related events in NYC will also be required as needed (on average, a few times per semester). Occasional evening or weekend work will be required as needed to cover events (on average, a few times per semester). On average, you'll work about three days on-site and two days remotely each week.

• Post a minimum of 3x/week to the NYSCAS account on Instagram, Facebook, LinkedIn, X, and YouTube
• Plan, create, and post original content across platforms
• Maintain a content calendar and ensure consistency in voice and brand across channels
• Respond to all comments, direct messages, and mentions in an appropriate manner, within one business day
• Work closely with faculty, staff, students, and alumni to gather content ideas, testimonials, interviews, and visual assets that align with strategic goals
• Attend and create content at on-campus and off-campus events
• Collaborate with the deans, communications, and admissions teams to support institutional campaigns and marketing objectives that require social media involvement
• Collaborate with internal departments such as career services, student services, student organizations, alumni councils, and academic clubs to source content and amplify their initiatives
• Engage with current students, prospective students, and other Touro accounts via our social media channels
• Keep your finger on the pulse of what's happening at NYSCAS, including our academic calendar, admissions recruiting calendar, and special events that are specific to a campus or program
• Craft narratives for social media, highlighting the experiences, goals, and achievements of our community members
• Monitor trends in social media, higher education marketing, and digital communications to inform content and engagement strategies
• Track key performance indicators (KPIs) and provide performance reports with insights and recommendations for improvement
• Collaborate with leadership during crisis situations to ensure accurate and timely messaging
• Monitor social media for reputational risks and opportunities to reinforce institutional values

Education/Experience

• Bachelor's degree required

Knowledge/Skills/Abilities

• Strong understanding of Instagram, Facebook, X, Linkedin, TikTok, and YouTube best practices
• Strong understanding of social media analytics and reporting tools
• Proficiency with a photo and video editing tool (Adobe Creative Suite, Canva, CapCut, etc.)
• Proficiency with a social media scheduling and management tool (Hootsuite, Sprout Social, Later, etc.)
• Ability to capture well-lit, well-composed, compelling images and videos for social media
• Ability to plan, organize, conduct, and edit engaging interviews for social media
• Knowledge of current social media trends
• Ability to manage multiple content projects simultaneously without sacrificing quality or deadlines
• Ability to make others feel engaged, respected, and comfortable
• Ability to communicate clearly and professionally
• Ability to work well both independently and as part of a team
• Ability to take direction well and remain open to new ideas
• Ability to remain responsive to phone calls, emails, and messages

Travel

• Travel to our campuses in Brooklyn, Queens, and Harlem required as needed (on average, once per month per location).
• Travel to NYSCAS-related events in NYC required as needed (on average, a few times per semester).