Social Media Content Creator

The Social Media Content Creator (NYCPM, FCNY, GSSW) at Touro University is responsible for developing, implementing, and managing the social media strategy for three specifiic accounts, including creating content, monitoring messages, competitor analysis, and community activity, to build engagement. This position plays an important role in getting Touro's message and brand out to our target audience. The Instagram (IG) accounts support our SEO efforts and our broader web presence, while also providing dynamic content for the website. The accounts this position is responsible to manage and grow are:

• New York College of Podiatric Medicine (NYCPM), a four-year medical college for podiatry. Located on East 124th Street in Harlem.
• Foot Center of New York (FCNY), a community-based clinic specializing in lower extremity, foot and ankle care. Located next door to NYCPM on East 124th Street in Harlem.
  Graduate School of Social Work (GSSW), a graduate master's program for social work with cohorts of students online, and on the Midwood Brooklyn and Times Square campus.

While NYCPM and GSSW focus primarily on prospective students, current students, alumni, faculty, and staff, the FCNY site requires a little bit of a different approach focused on patient engagement, community awareness, and podiatry services. This position is housed in the web department and reports to the Social Media Manager. This role works closely with the Communications department and the individuals there that manage Touro's main social channels, as well as the schools represented.

• Communicate and coordinate with faculty, staff, and students from each school.
• Develop a strategy for each Instagram account tailored to the school's audience and objectives.
• Maintain a content calendar for each Instagram account ensuring a consistent flow of timely and evergreen content.
• Create and curate social media content, inclusive of posts, reels, stories, and highlights, that engages the target audience, including students, alumni, faculty, staff, and potential patients.
• Monitor and respond to messages, comments, and inquiries, ensuring appropriate follow up when needed.
• Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what's happening on campus.
• Engage with students and alumni, liking, commenting, and reposting as necessary and appropriate.
• Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
• Use social media analytics tools to track and measure the success of social media campaigns, and report findings to the marketing team.
• Create videos for Instagram and websites.

Education/Experience

• Bachelor of Arts Preferred.
• Demonstrated ability to create engaging social media and digital content through professional, academic, freelance, or personal experience.
• Demonstrated photography, videography, and video editing skills required.

Knowledge/Skills/Abilities

We're looking for someone who is creative, ambitious, organized, and a relationship-builder. Social media is your medium. You can take a beautiful photo, create a polished video, write an engaging caption, and your hashtags are on the mark, a mix of good keywords and fun. Additionally, we're looking for someone who is/has:

• Creative. You have a great visual eye and photography skills. You keep an eye on trends and opportunities for all kinds of content – fun, smart, informative, trendy, etc.
• Technical & Analytical Skills. You have excellent video production/editing skills. You are comfortable with/willing to learn social posting management and analytics tools like Sprout Social. You look at the analytics for what is doing well, or not, to find the posts that do better and tailor strategy accordingly. You keep an eye on engagement and growth.
• Self-starter. You're comfortable going up to students and introducing yourself to get content. You're eager to build a network of contacts among students, faculty, and staff.
• Good communicator. You're adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.
• Organized. You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed. You're a good juggler who can jump between the different accounts, schools, and programs.

Travel

• Travel to campuses is required - Harlem, NY; Midtown Manhattan, NY; Brooklyn, NY.